Intuit Said in Talks to Buy Mailchimp for $10 Billion-Plus
- A merger would unite QuickBooks with digital marketing tools
- If completed, takeover would mark Intuit’s biggest deal yet
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Intuit Inc., the maker of TurboTax and QuickBooks software, is in talks to buy email marketing firm Mailchimp for more than $10 billion, according to people familiar with the matter.
Talks are ongoing and if they’re successful it would mark Intuit’s largest deal ever, according to data compiled by Bloomberg. No final decision has been made and discussions could fall through, said the people, who asked to not be identified because the matter isn’t public. Another buyer could also emerge for the company and others are interested, they added.